My Case Study 1
In this project, I collaborated with a UX Manager, a UX Designer, key stakeholders, and developers to design an e-commerce retail website for a furniture store from the ground up. The goal was to create an intuitive and visually appealing platform that catered to user needs while driving online sales and engagement. This end-to-end project required a user-centered approach to ensure the final design provided a seamless shopping experience.
Competitive Research:
Conducted a thorough analysis of leading furniture e-commerce websites to identify industry standards, trends, and areas for differentiation.
User Personas:
Developed personas based on research to represent target customers, ensuring the design addressed their goals, needs, and pain points.
How Might We Questions:
Framed "How Might We" questions to identify creative opportunities for solving key user challenges.
User Research:
Conducted interviews, surveys, and usability testing to gather insights into customer behaviors, preferences, and challenges.
Low-Fidelity Wireframes:
Created initial sketches and wireframes to map out user flows, layout ideas, and functionality.
High-Fidelity Prototypes:
Designed detailed, visually polished prototypes to simulate the final product and validate the overall experience.
By maintaining a collaborative and iterative workflow, we successfully developed a design solution that balanced business objectives with user satisfaction.
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